From the Journal

On going independent.

May 2026 · from a kitchen in St. Helena

A short note, to friends, and to the clients who have become friends.

As of this spring, I am working on my own. The practice carries my name now, and operates independently, affiliated with Sotheby's International Realty here in wine country.

I owe a great deal to Arthur Goodrich. I approach this new chapter with gratitude and our friendship intact.

The decision came down to timing, and to wanting to run the whole of the work myself. I had reached a point where I wanted to be responsible for every part of an engagement, the parts that go smoothly and the parts that are hard, with my name on all of it. The relationships I have built over these years were already mine to look after. It felt like the right moment for the name on the door to match the work.

For the people I already work with, little changes and everything continues. The same attention, the same person answering the phone. What changes is that the practice is now organized entirely around how I work best: a small number of owners and families at a time, each property approached on its own terms.

If we have worked together, thank you. If we have not yet, the door is open, and the best conversations tend to begin over a table rather than a Zillow listing contact form.

— Federico

To begin a conversation, write to federico@federicoparlagreco.com.

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